Sökning: "image"

Visar resultat 1 - 5 av 7494 uppsatser innehållade ordet image.

  1. 1. Rullar bollen in i mål? En kvalitativ jämförelse av IFK Göteborgs varumärkesidentitet och -image

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Felix Ahrås; Carl Hallin; [2020-06-29]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  2. 2. Green City Branding – How people respond to the built environment

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Peter Olsson; [2020-06-23]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Brand negotiations in Video Game Communities - An exploratory study analysing community-made discourses in video game brands and how they shape the brand image

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Christian Möller; [2020-06-23]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Behind the Green Claims: A Critical Discourse Theory Approach - A study of the critical discourses derived from fashion brands green social media marketing

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Josefine Ericsson; Jacqueline Rudeke; [2020-06-23]
    Nyckelord :Discourse theory; green social media marketing; neoliberal governance; responsibilisation;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Nyckelord :Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER