Sökning: "encoding decoding"

Visar resultat 1 - 5 av 105 uppsatser innehållade orden encoding decoding.

  1. 1. Upplevelsen av UX-design i korrelation till varumärke : En studie av fallet ICA

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Institutionen för informatik och media

    Författare :Olivia Gisle; Jenny Wickman; [2019]
    Nyckelord :UX-design; brand; key values; communication; human-computer interaction; ICA;

    Sammanfattning : This study's aim is to examine the correlation between UX-design (user experience design)and brand. This happens through focusing on studying the possible importance of UX-designas a communication means of a brand. LÄS MER

  2. 2. Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar

    Magister-uppsats, Malmö universitet/Kultur och samhälle

    Författare :Rocío Martínez Climent; [2019]
    Nyckelord :local identity; identity; place branding; local place branding; social media; visual semiotic analysis;

    Sammanfattning : This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. LÄS MER

  3. 3. Spatially Coupled Codes in Turbo Equalization

    Master-uppsats, Lunds universitet/Institutionen för elektro- och informationsteknik

    Författare :Mgeni Makambi Mashauri; [2019]
    Nyckelord :Turbo equalization; spatial coupling; waterfall versus error floor; codes on graphs; iterative receivers; LDPC codes in turbo equalization; Technology and Engineering;

    Sammanfattning : In this thesis we investigate the application of spatial coupling in turbo equalization. We show that with spatial coupling we can have a fresh perspective on the trade-off between performance in the waterfall and error floor region often encountered in the choice of codes for turbo equalization. LÄS MER

  4. 4. "Med chanser för lite guldregn" : En studie om spelbolags gestaltning av spel om pengar med hjälp av celebriteter

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper; Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Mikaela Söderberg; Ida Lindström; [2019]
    Nyckelord :gambling; commercial; celebrity; gambling companies; spel om pengar; reklam; celebritet; spelbolag;

    Sammanfattning : The purpose with this essay was to study the relationship between gambling companies marketing through a celebrity and the ways gambling is portrayed in commercials. We combined a multimodal analysis with semiotic elements and a group interview in order to explain and get an understanding of gambling companies ways to market their services. LÄS MER

  5. 5. Från kampanj till givakt : En intervjustudie om kommunikationens roll för en jämställd försvarsmakt

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013); Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Jonathan Strandlund; Sofie Grahn; [2019]
    Nyckelord :The Armed Forces; the Recruiting Authority; military service; communication; gender equality; stereotypes; framing; Försvarsmakten; Rekryteringsmyndigheten; värnplikt; kommunikation; jämställdhet; stereotyper; gestaltning;

    Sammanfattning : In 2017 the Swedish government decided that the defense should be based on both volunteerism and duty. The military service had then been dormant since 2010 and built entirely on volunteerism. From this political decision, the duty is now gender neutral, which means that the same opportunities and obligations apply to both men and women. LÄS MER