Sökning: "Dominant Negotiated Oppositional"

Hittade 4 uppsatser innehållade orden Dominant Negotiated Oppositional.

  1. 1. Messages from the deep: A reception study of Denis Villeneuve's Dune

    Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Sarah R. Kern; [2024-02-06]
    Nyckelord :Hegemony; Production Reception; Discourse; Dominant Negotiated Oppositional; Dune; Representation; Reception study; convergence culture; science fiction; participation culture; fandom;

    Sammanfattning : This essay uses Pierre Bourdieus habitus, symbolic capital, Social fields, Stuart Halls representation theory and Encoding/Decoding system, as well as Henry Jenkins concept of convergence culture and media convergence, to conduct a reception study of Denis Villeneuves 2021 adaption of the science fiction movie Dune. The material collected for the reception study is collected in the form of reviews and features from experts in cinema, juxtaposed against material collected from YouTube in the form of reviews, reaction videos and video essays from social groups sectioned around cinephiles and science fiction fandom. LÄS MER

  3. 2. Some Day My Prince Will Come : människors tolkning av filmen Snövit (1937) i ett nutida sammanhang

    L2-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Författare :Hedda Törntorp; Linnea Irhagen; [2020]
    Nyckelord :Genus; könsroller; preferred reading; male gaze; dominant; negotiated; oppositional; Social Sciences;

    Sammanfattning : Den här uppsatsen undersöker med hjälp av receptionsstudier huruvida människors tolkning av filmen Snövit (1937) har förändrats i ett nutida sammanhang. Den teoretiska grunden utgörs av Stuart Halls receptionsstudier och teorier kring tre olika typer av tolkningar; dominant, förhandlande och oppositionell tolkning. LÄS MER

  4. 3. The branding of the "new Ukraine" : A media production study of the encoding/decoding of Europeanness during Eurovision Song Contest 2017

    Master-uppsats, Södertörns högskola/Institutionen för kultur och lärande

    Författare :Karin Hallgren; [2018]
    Nyckelord :Nation branding; Eurovision; encoding decoding; text production;

    Sammanfattning : There are several studies observing the phenomenon of nation branding as political pursuits and as texts. However, the media are generally treated as neutral platforms in branding literature. Also, relatively little has been done to explore how the context of branding affects the level of text production, not least in relation to media events. LÄS MER

  5. 4. Längtar du också till Fairadise : En studie om att ta emot och tolka en social marketing kampanj om hållbar turism

    Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Caroline Rådestad; [2015]
    Nyckelord :Hållbarhetskommunikation; Kommunikationskampanjer; Social marketing; Reception; Hållbar turism; Fokusgrupper;

    Sammanfattning : The basis for this study is the question of what happens at the point of impact between receiver and message in the case of a social marketing campaign on Facebook promoting sustainable travel. Hence the aim of this study is to analyse the reception of the social marketing campaign Fairadise in a sample of 19 individuals. LÄS MER