Sökning: "case study on communication"

Visar resultat 1 - 5 av 2982 uppsatser innehållade orden case study on communication.

  1. 1. "Under pressure". A study of the Swedish Public Health Agency´s crisis - and reputation management during the COVID-19 pandemic.

    Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lina Karlsson; [2021-07-27]
    Nyckelord :COVID-19; crisis communication; societal crisis; public organizations; public agencies; reputation; reputational threat; Image Repair Theory; IRT; Bureaucratic Reputation Theory; BRT; rhetorical analysis; rhetorical criticism; kategoria; apologia;

    Sammanfattning : This study examines the Swedish Public Health Agency’s (PHA) crisis communication regarding the COVID-19 pandemic during the year of 2020. Departing from a synthesis of the frameworks of Image Repair Theory and Bureaucratic Reputation Theory, the PHA’s online press conferences are critically analyzed to map out how the PHA’s representatives react to reputational threats that occur alongside and in connection to its management of the crisis at hand. LÄS MER

  2. 2. Politics of(f) stage. Investigating the mechanisms of political theatre

    Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Thomasine Boris-Möller; [2021-07-27]
    Nyckelord :political communication; political theatre; theatre; funding; cultural policy;

    Sammanfattning : This thesis takes its point of departure in the argument that theatre as a medium has largely been overlooked by the field of political communication. The focus of this study is therefore to place attention on theatre from a political communication perspective. LÄS MER

  3. 3. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sophie Längvik; Emma Wallander; [2021-07-09]
    Nyckelord :Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Sammanfattning : The main objective with this study was to explore the major challenges whendiffusing innovative products through digital marketing. The purpose of thisresearch was to bring clarity in what challenges managers for innovativeproducts face when using digital marketing practices, such as Social MediaMarketing, Content Marketing, Influencer Marketing and SEO/SEM to diffusetheir products. LÄS MER

  4. 4. Adapting to Accelerated Digitalization of Learning Services - A Single Case Study of Global Service Training at Volvo Buses

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :David Ryfors; Vanja Lieback; [2021-07-08]
    Nyckelord :Explicit knowledge; tacit knowledge; knowledge transfer; knowledge sharing; knowledge transformation; information and communication technologies ICTs ; digital learning; digital tools; gamification; virtual reality VR ; augmented reality AR ;

    Sammanfattning : This thesis aims to research the accelerated digitalization of learning services in a globalcontext. The thesis further aims to research how a multinational company can leverage digitalsolutions to add value for their aftermarket. To fulfill this aim, the research is conducted incollaboration with the global bus manufacturing company Volvo Buses. LÄS MER

  5. 5. IMPLEMENTING SUSTAINABILITY IN A FAST-GROWING SCALE-UP COMPANY - A CASE STUDY IN THE MEDTECH INDUSTRY School

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alice Karlsson; [2021-07-08]
    Nyckelord :Sustainability; Sustainability Development Goals; Value Chain; Growth; Goals; Communication; SDG 3; SDG 12; Good Health and Well-Being; Responsible Production and Consumption;

    Sammanfattning : As sustainability is becoming an increasingly important part of society, not only from a societal and environmental perspective but also, from a corporate one (Nidumolu et al., 2009; Evans et al. LÄS MER