Sökning: "case study on communication"
Visar resultat 1 - 5 av 2982 uppsatser innehållade orden case study on communication.
1. "Under pressure". A study of the Swedish Public Health Agency´s crisis - and reputation management during the COVID-19 pandemic.Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation
Sammanfattning : This study examines the Swedish Public Health Agency’s (PHA) crisis communication regarding the COVID-19 pandemic during the year of 2020. Departing from a synthesis of the frameworks of Image Repair Theory and Bureaucratic Reputation Theory, the PHA’s online press conferences are critically analyzed to map out how the PHA’s representatives react to reputational threats that occur alongside and in connection to its management of the crisis at hand. LÄS MER
- Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation
Sammanfattning : This thesis takes its point of departure in the argument that theatre as a medium has largely been overlooked by the field of political communication. The focus of this study is therefore to place attention on theatre from a political communication perspective. LÄS MER
3. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment companyMaster-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : The main objective with this study was to explore the major challenges whendiffusing innovative products through digital marketing. The purpose of thisresearch was to bring clarity in what challenges managers for innovativeproducts face when using digital marketing practices, such as Social MediaMarketing, Content Marketing, Influencer Marketing and SEO/SEM to diffusetheir products. LÄS MER
4. Adapting to Accelerated Digitalization of Learning Services - A Single Case Study of Global Service Training at Volvo BusesMaster-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : This thesis aims to research the accelerated digitalization of learning services in a globalcontext. The thesis further aims to research how a multinational company can leverage digitalsolutions to add value for their aftermarket. To fulfill this aim, the research is conducted incollaboration with the global bus manufacturing company Volvo Buses. LÄS MER
5. IMPLEMENTING SUSTAINABILITY IN A FAST-GROWING SCALE-UP COMPANY - A CASE STUDY IN THE MEDTECH INDUSTRY SchoolMaster-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : As sustainability is becoming an increasingly important part of society, not only from a societal and environmental perspective but also, from a corporate one (Nidumolu et al., 2009; Evans et al. LÄS MER