Sökning: "Erik Andrén"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden Erik Andrén.

  1. 1. A Storytelling and Brand Identity Connection

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Andrén; Therese Hermelin; [2022]
    Nyckelord :Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

    Sammanfattning : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. LÄS MER

  3. 2. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
    Nyckelord :Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

    Sammanfattning : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. LÄS MER

  4. 3. Business-to-signature-story-to-Business

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Andrén; Therese Hermelin; Akankshya Mishra; [2021]
    Nyckelord :Explore; Signature stories; Business-to-Business brands; Storytelling; Intriguing; Authentic; Involving; Strategic Message.; Business and Economics;

    Sammanfattning : Purpose: The purpose of this master paper is to explore if different Business-to-Business brands sit on signature stories using David Aaker ́s four criteria defining a signature story. Methodology: The study’s qualitative methodology consists of finding different Business-to- Business brands and analyzing these if they are sitting on a signature story. LÄS MER

  5. 4. Relationsmarknadsföringens paradox

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Andrén; Ella Brax; Johan Larsson; [2021]
    Nyckelord :Relationsmarknadsföring; Cancel culture; Antropomorfisering; Konsumentvarumärkesrelationer; Generation Z; Relationship marketing; Anthropomorphism; Consumer-brand relationships; Business and Economics;

    Sammanfattning : Examensarbetets titel: “Relationsmarknadsföringens paradox”. En tolkande fenomenologisk analys av hur cancel culture förstås ur ett relationsmarkandsföringsperspektiv. Seminariedatum: 3/6 2021 Ämne/kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå. LÄS MER

  7. 5. Simulation and Analysis of Ultrasonic Wave Propagation in Pre-stressed Screws

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Författare :Erik Andrén; [2019]
    Nyckelord :;

    Sammanfattning : The use of ultrasound to measure preload in screws and bolts has been studied quite frequently the last decades. The technique is based on establishing a relationship between preload and change in time of flight (TOF) for an ultrasonic pulse propagating back and forth through a screw. LÄS MER