Sökning: "Alice Pehrson"

Hittade 2 uppsatser innehållade orden Alice Pehrson.

1. 1. Homo Gamicus

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sterenn Chevance; Kornelija Steinsvik; Alice Pehrson; [2022]
   Nyckelord :Gaming; In-game purchases; Player Type; Self-Expression; Avatars; Technology and Engineering;

   Sammanfattning : This study aimed to understand gamers on a deeper level and investigate how certain in-game purchases and avatars can assist gamers with their self-expression. Through 12 semi-structured interviews and the support of two theories, we have been able to understand gamers in-depth... LÄS MER

3. 2. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
   Nyckelord :Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

   Sammanfattning : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. LÄS MER