Sökning: "Business-to-Business brands"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden Business-to-Business brands.

1. 1. Organisatoriskt köpbeteende inom business-to-business : En kvalitativ studie om hur organisatoriskt köpbeteende påverkar köpbeslut inom business-to-business

   Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Anton Sköld; Oskar Sjölund; [2023]
   Nyckelord :B2B; Organizational buying behavior; Brand preference; Emotions; B2B; Organisatoriskt köpbeteende; Varumärkespreferenser; Känslor;

   Sammanfattning : The fact that brands create trust and develop cognitive and emotional ties with customers are well recognized. However, this is primarily associated with B2C markets. More recent studies admit to the fact that despite the differences between B2C and B2B contexts brands can have valuable features in B2B as well as B2C. LÄS MER

3. 2. The different roles of a brand for purchasing reused materials in B2B

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Lisa Jodlovsky; Hanadi Secerovic; [2021-07-02]
   Nyckelord :Brands; business-to-business B2B ; circular economy; purchasing; reused materials; circular branding; construction industry;

   Sammanfattning : There is a growing trend of circular economy within the B2B sector and limited research has been conducted regarding the role of the brand in this setting. This paper focuses on purchasing experiences of reused materials in the construction industry. LÄS MER

4. 3. Business-to-signature-story-to-Business

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Erik Andrén; Therese Hermelin; Akankshya Mishra; [2021]
   Nyckelord :Explore; Signature stories; Business-to-Business brands; Storytelling; Intriguing; Authentic; Involving; Strategic Message.; Business and Economics;

   Sammanfattning : Purpose: The purpose of this master paper is to explore if different Business-to-Business brands sit on signature stories using David Aaker ́s four criteria defining a signature story. Methodology: The study’s qualitative methodology consists of finding different Business-to- Business brands and analyzing these if they are sitting on a signature story. LÄS MER

5. 4. Attraktionen hos rekrytering- och bemannningsföretag : "Människor väljer sina varumärken på samma sätt som de väljer sina vänner"

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Emma Sjölund; Elina Landqvist; Gabriella Lodin; [2018]
   Nyckelord :Human resource management; rekrytering; rekryteringsprocess; rekryteringskanaler; employer branding; employer attractiveness; employer image; rekrytering- och bemanningsföretag.;

   Sammanfattning : Background: Hiring the right people requires a well-executed recruitment process. How candidates choose a company is determined mainly by the company's reputation. To attract the best candidates, companies must work long-term with employer branding as well as to be aware of what attracts the prominent generation. LÄS MER

7. 5. IT ALL STARTS FROM WITHIN : A multi-case study on internal branding

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Pauline Thurfjell; Johanna Bjärevall; [2018]
   Nyckelord :Internal Branding; Internal Communication; Living the Brand; Brand Commitment;

   Sammanfattning : Branding is a widely researched and discussed area, but the focus tends to be aimed towards business-to-consumer (B2C) companies rather than business-to-business settings (B2B). Brands per se used to be seen as the visuals belonging to an organization, but there has been a shift in meanings and it now includes perceptions and recognition of a brand - both internally and externally. LÄS MER