Sökning: "Corporate Brand Management"

Visar resultat 1 - 5 av 200 uppsatser innehållade orden Corporate Brand Management.

  1. 1. Drunk Elephant: The New Toys’R’Us?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
    Nyckelord :gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

    Sammanfattning : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. LÄS MER

  3. 2. Cold War In The Ice Cream Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Geny Pitaloka Hayyu; Lina Radilovic; Lilla Virag Erdelyi; [2024]
    Nyckelord :Fighter Brand; Challenger Brand; Emerging Market; Corporate Brand Structure; Brand Competition; Business and Economics;

    Sammanfattning : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. LÄS MER

  4. 3. Making a Red Devil: The Case of Manchester United and Mason Greenwood

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Otterhed Bolin; Gabriel Eppens; [2024]
    Nyckelord :Corporate Brand Identity; Reputation Management; Corporate Social Responsibility; Crisis Management; Business and Economics;

    Sammanfattning : .... LÄS MER

  5. 4. Candy clash: M&M’s caught in the crossfire

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elena Rüffel; Mathea Talene Herzberg; Andrea Pachaly; [2024]
    Nyckelord :reputation; crisis communication; corporate brand management; brand identity; stakeholder relations; anti-brand communities; Business and Economics;

    Sammanfattning : .... LÄS MER

  7. 5. Understanding The Motives Of Scandinavian Retail Companies CSR-efforts At Their Offshore Suppliers

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Vendela Axelsson; David Löfven; [2023-06-28]
    Nyckelord :Sustainability ⋅ Business ethics ⋅ Supply chain ⋅ CSR ⋅ Scandinavian Retail Industry;

    Sammanfattning : Corporate Social Responsibility (CSR) has gained substantial significance in recent years, driven by the growing societal emphasis on sustainability. Businesses are now expected to contribute to social and environmental goals alongside economic performance. LÄS MER