Sökning: "Lilla Virag Erdelyi"

Hittade 2 uppsatser innehållade orden Lilla Virag Erdelyi.

1. 1. Cold War In The Ice Cream Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Geny Pitaloka Hayyu; Lina Radilovic; Lilla Virag Erdelyi; [2024]
   Nyckelord :Fighter Brand; Challenger Brand; Emerging Market; Corporate Brand Structure; Brand Competition; Business and Economics;

   Sammanfattning : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. LÄS MER

3. 2. Consumer attitudes towards packaging-free stores in Hungary

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Lilla Virág Erdélyi; [2022]
   Nyckelord :packaging-free stores; sustainable consumption; theory of planned behaviour; zero waste;

   Sammanfattning : Background: In our world of growing consumption and waste generation, shopping at packaging-free stores can be a step towards sustainable consumption and minimizing our environmental impact. Purpose: The aim of this paper is to evaluate the main predictors of Hungarian consumers’ intention to shop at packaging-free stores using a TBP approach. LÄS MER