Sökning: "Corporate Brand Structure"

Visar resultat 1 - 5 av 36 uppsatser innehållade orden Corporate Brand Structure.

  1. 1. Cold War In The Ice Cream Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Geny Pitaloka Hayyu; Lina Radilovic; Lilla Virag Erdelyi; [2024]
    Nyckelord :Fighter Brand; Challenger Brand; Emerging Market; Corporate Brand Structure; Brand Competition; Business and Economics;

    Sammanfattning : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. LÄS MER

  3. 2. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Thomas Hendrik Kok; Nicholas P. Kähr; [2023-07-19]
    Nyckelord :Global Brand; Charter; Mandates; Headquarter Subsidiary Relationships; IR Framework; Corporate Branding; Case Study;

    Sammanfattning : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. LÄS MER

  4. 3. Sustainable Corporate Bonds in the Swedish Real Estate Sector : A study on sustainable corporate bonds in the Swedish real estate sector with focus on risk premium and driving factors

    Master-uppsats, KTH/Fastighetsföretagande och finansiella system

    Författare :Sara Ekelund; Eleonor von Euler; [2022]
    Nyckelord :Corporate bonds; greenium; risk premium; Företagsobligation; greenium; risk premium;

    Sammanfattning : The market for sustainable corporate bonds is booming and has been for the pastyears. Swedish real estate companies were first with issuing green corporate bonds andresponsible for the largest amount of issued corporate bonds. However, in the socialand sustainability corporate bond market, the sector is lagging. LÄS MER

  5. 4. Secret sustainability: A case study of why a company might go silent with its green achievements

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Antonia Alan; Jenny Trolläng; [2022]
    Nyckelord :Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

    Sammanfattning : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. LÄS MER

  7. 5. When Big Fish Eats Small Fish: the acquisition of Ben & Jerry's by Unilever

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emma Laurel Craven-Matthews; Asta Nordlund; Zakariae Fouzbi; [2021]
    Nyckelord :Ben Jerry s; Unilever; authenticity; brand identity; brand acquisition; brand structure; corporate brands; product brands; Business and Economics;

    Sammanfattning : .... LÄS MER