Sökning: "Julia Sweeney"

Hittade 1 uppsats innehållade orden Julia Sweeney.

  1. 1. Societal Value Change and Change inProduct Portfolio : A Case Study of Henkel AG & Co. KGaA with Special Considerationof ‘Green’ Product Innovations in Germany 1970-2010

    Master-uppsats, Företagsekonomi

    Författare :Julia Sweeney; [2011]
    Nyckelord :greening; green product innovations; product stewardship; environmental concern; green; communication;

    Sammanfattning : BackgroundThe biggest issue of our time is the environmental damage we have caused. Publics are becomingincreasingly aware of this challenge: environmental concern has risen. This change toward greenvalues is commonly referred to as “greening of society”. LÄS MER