Sökning: "Karin Sillén"

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  1. 1. Faces of Authenticity : A Comparative Analysis of Personalization Strategies in Shaping an Authentic Image of the Politician

    Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

    Författare :Karin Sillén; [2024]
    Nyckelord :personalization; privatization; emotionalization; survey experiment; perceived authenticity; Hillary Clinton; Bernie Sanders;

    Sammanfattning : The objective of this study is to investigate what type of personalization is more successful in shaping an authentic image of the politician. Two politicians; Hillary Clinton and Bernie Sanders have been chosen for the study. LÄS MER