Sökning: "Keming Zhang"

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  1. 1. Diablo: Immortal, A Pay-to-Win Study

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Keming Zhang; Ruiqi Liu; [2023]
    Nyckelord :Pay-to-Win; Free-to-Play; Mobile Game; Theory of Consumption Value;

    Sammanfattning : Background: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. LÄS MER