Sökning: "Leif Nordstrand"
Hittade 1 uppsats innehållade orden Leif Nordstrand.
1. The net benefits of Mobile Customer Relationship Management
Magister-uppsats, Lunds universitet/Institutionen för informatikSammanfattning : The purpose of our study is to gain better understanding on the net benefits of Mobile Customer Relationship Management (mCRM) from the perspectives of suppliers, resellers and customers. By studying and comparing different views of supplier, reseller and customer, we are interested to investigate if the implementation of mCRM will deliver the net benefits to an organization as its marketing message states, e. LÄS MER
Resultatsidor:
1