Sökning: "Ludvig Bauer"

Hittade 1 uppsats innehållade orden Ludvig Bauer.

  1. 1. Less is More - en studie om utformningen av inlägg på sociala medier

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Niklas Bauer; Ludvig Rosén; [2014]
    Nyckelord :signal theory; digital photographs; graphical images; China; social media;

    Sammanfattning : Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. LÄS MER