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  1. 1. Internationalizatio Inversa - Modernising Internationalization theory

    Kandidat-uppsats, Institutionen för ekonomi

    Författare :Ludvig Steen; Michael Weinert; Gustav Öhrvik; [2007]
    Nyckelord :;

    Sammanfattning : With the world becoming one homogenous market-place, as a result of globalization, the need for effective internationalization theories is ever increasing. Today, it has become more difficult to present a differentiated business option that will get noticed in the long line of similar companies, and this can all be seen as the direct effect of globalization. LÄS MER