Sökning: "Magda Liljedahl"

Hittade 1 uppsats innehållade orden Magda Liljedahl.

  1. 1. Shop 'till the fees drop: A quantitative study on students' perceptions and attitudes towards delivery fees

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Magda Liljedahl; Ronja Svensson; [2023]
    Nyckelord :Delivery Fees; Mental Accounting Theory; Price Partitioning; Attitude Towards the Offer; Price Fairness Perception;

    Sammanfattning : Due to the rapid technological developments in E-commerce, an increasing amount of the Swedish population resorts to online shopping for their necessities. Thus, the Swedish online grocery retail industry has established an online presence, leading to additional shipping and handling costs. LÄS MER