Sökning: "Mireille Durand"
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1. Change process during a CRM system implementation The journey of a CRM system at Volvo Truck Corporation
D-uppsats, Göteborgs universitet/Graduate Business SchoolSammanfattning : Readings concerning Customer Relationship Management (CRM) show that it is not always easy to implement such a system. Although most of these readings provided solutions for making these kinds of implementations a success, only a few have highlighted the importance of the users as carriers of the change during a CRM implementation project. LÄS MER
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