Sökning: "Mireille Durand"

Hittade 1 uppsats innehållade orden Mireille Durand.

  1. 1. Change process during a CRM system implementation The journey of a CRM system at Volvo Truck Corporation

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Sanna K. Kuukkanen; Mireille N. Durand; [2005]
    Nyckelord :Change Management; Change Process; Customer Relationship Management system; Cognitive Dissonance.;

    Sammanfattning : Readings concerning Customer Relationship Management (CRM) show that it is not always easy to implement such a system. Although most of these readings provided solutions for making these kinds of implementations a success, only a few have highlighted the importance of the users as carriers of the change during a CRM implementation project. LÄS MER