Sökning: "Nadiya Dyekina"

Hittade 1 uppsats innehållade orden Nadiya Dyekina.

  1. 1. Content Marketing in Social Media - A study of the impact of brand type, message appeal and format on attitudes and intentions

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ebba Carlson; Nadiya Dyekina; [2014]
    Nyckelord :Social media; Content marketing; Utilitarian and hedonic products; Visual and verbal messages; Emotional and rational appeals;

    Sammanfattning : Social media has fundamentally changed the premises of marketing by adding a two-way channel for communication to the marketing mix. Owned media and content marketing have moved from being buzzwords to playing an important communication role. LÄS MER