Sökning: "Nadiya Dyekina"
Hittade 1 uppsats innehållade orden Nadiya Dyekina.
1. Content Marketing in Social Media - A study of the impact of brand type, message appeal and format on attitudes and intentions
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Social media has fundamentally changed the premises of marketing by adding a two-way channel for communication to the marketing mix. Owned media and content marketing have moved from being buzzwords to playing an important communication role. LÄS MER
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