Sökning: "Nermin Osmanović"
Hittade 1 uppsats innehållade orden Nermin Osmanović.
1. The Pathways of Brand Love : Pathways to brand love out of a consumer perspective
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : AbstractBrand love has become an increasingly interesting area of research for academics and marketing practitioners alike, as it has shown to drive consumer behaviours such as brand loyalty, positive word-of-mouth and negative information resistance (Batra et al., 2012). LÄS MER
Resultatsidor:
1