Sökning: "Olof Henning"

Hittade 1 uppsats innehållade orden Olof Henning.

  1. 1. Environmental attitudes and how they affect purchase intentions of environmentally friendly automobiles : An emperical study on Chinese students at Jönköping University

    Master-uppsats, Internationella Handelshögskolan

    Författare :Olof Henning; Samuel Karlsson; [2011]
    Nyckelord :Consumer behaviour; ecological behaviour; environmental concern; Theory of planned behaviour TPB ;

    Sammanfattning : Consumers today are becoming more aware of how their behavior and use of resources affect the environment. It is becoming increasingly important for companies to understand consumer’s attitudes in order to predict their behavior. Extensive research has been conducted on the attitude-behavioral relationship in various fields of study. LÄS MER