Sökning: "Patrik Widlund"

Hittade 1 uppsats innehållade orden Patrik Widlund.

  1. 1. Sociala mediers betydelse på dagens marknader : Företags vilja att förstå sina kunder

    Magister-uppsats, Företagsekonomi

    Författare :Kristoffer Avci-Nåmark; Patrik Widlund; [2010]
    Nyckelord :Sociala medier; organisatoriskt lärande; utvärdering; effektivitet;

    Sammanfattning : Title: The role of social media on today‘s markets – Companies‘ desire to understand theircustomers Authors: Kristoffer Avci-Nåmark & Patrik Widlund Background: The markets of today are characterized by dynamic conditions because of thecontinuous change in consumer preference. Due to this, the interaction between the company and its consumers is gaining importance as companies find the need to increase their knowledge about the market. LÄS MER