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  1. 1. Corporate Diversification by Partnerships : A case study of an entrance into eSports

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Julia Bodin; Peter Kekesi; [2017]
    Nyckelord :diversification strategy; market entry; partnerships; partnership model; external factors; internal factors; sport industry; eSports;

    Sammanfattning : When diversifying into new markets, companies have a wide range of strategic options tochoose from. This thesis investigates reasons and drivers behind why companies usepartnership as a diversification strategy when entering new markets. LÄS MER