Sökning: "Sara Shirpey"

Hittade 1 uppsats innehållade orden Sara Shirpey.

  1. 1. BERÄTTA VART DU KOMMER IFRÅN!... ELLER? - En studie om Country-of-Origin effekter på Sveriges modemarknad

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sara Shirpey; Marina Misisca; [2015]
    Nyckelord :Country of Origin; COO-effects; Fashion brands; Consumer behavior; High and low involvement;

    Sammanfattning : Never has the world been as globalized as it is today. International products and brands are therefore also more accessible to the Swedish customers than ever before. One of the most investigated areas in the department of international business is Country of Origin. LÄS MER