Sökning: "Sophie Boudrie Zetterberg"

Hittade 1 uppsats innehållade orden Sophie Boudrie Zetterberg.

  1. 1. För den goda sakens eller smakens skull?: En studie om vad som driver konsumenter i valet av ekologiskt vin

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sophie Boudrie Zetterberg; Clara Roslund; [2010]
    Nyckelord :Wine; ecological; Theory of Planned Behavior TPB ; environmental concern; word-of-mouth;

    Sammanfattning : Concerns for the environment and our impact on it are becoming more prevalant; however, we rarely act accordingly. Consumers mainly choose products based on perceived personal benefits despite the environmental motives that increasingly affect them. The purpose of this thesis is to identify the major drivers behind the purchase of ecological wine. LÄS MER