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1. 1. How to obtain Marketing Advantage for Corporation? : A case study of SuperMap Europe

   Magister-uppsats, Institutionen för ekonomi

   Författare :Li Wang; Xin Xiong; [2009]
   Nyckelord :SuperMap Europe; Marketing; Brand Management;

   Sammanfattning : This master’s thesis was carried out at SuperMap.SuparMap is a Chinese company supplying the Geographic Information System (GIS)software and service. It is leading the way in GIS research. The product of SuperMapis called SuperMap GIS applied by lots of government agencies, schools, andorganizations. LÄS MER