Sökning: "Thailand Mobile Operator Market"

Hittade 2 uppsatser innehållade orden Thailand Mobile Operator Market.

  1. 1. The battle of DTAC in Thailand’s mobile phone operator market

    Uppsats för yrkesexamina på grundnivå, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
    Nyckelord :Marketing;

    Sammanfattning : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. LÄS MER

  3. 2. Customer satisfaction toward TrueMove customer service

    Uppsats för yrkesexamina på grundnivå, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Haider Raja Abbas; Chokaew Koobgrabe; Punyanuch Chutima; [2008]
    Nyckelord :TrueMove; Customer Satisfaction; Customer Service; Thailand Mobile Operator Market; TrueMove Shops Bangkok;

    Sammanfattning : Title: Customer Satisfaction toward TrueMove Customer Service Problem Statement: How are TrueMove customers satisfied with the customer service provided at TrueMove shops in Bangkok? Purpose: To evaluate “whether” and “how” TrueMove customers are satisfied or dissatisfied with the customer service provided at TrueMove shops in the Bangkok region with the help of evaluation of service quality by customers of the shop. Theory and Methods: The research bases mainly on quantitative method; that is questionnaire method. LÄS MER