Sökning: "Umar Zaidi"

Hittade 2 uppsatser innehållade orden Umar Zaidi.

1. 1. Persuasive discourse in videos related to sustainable eating : What are identifiable rhetorical elements used in the YouTube videos related to sustainability?

   Magister-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Umar Zaidi; [2022]
   Nyckelord :Sustainable eating; Meatless eating; Plant-based diet; Persuasive discourse; YouTube videos.;

   Sammanfattning : Sustainable communication is intensively being done through social media platforms such as YouTube to create awareness among people. It is imperative to encourage people to adopt sustainable eating to have better health and a better environment—this research study aimed at analyzing the persuasive discourse in videos related to sustainable eating on YouTube. LÄS MER

3. 2. Analysis of Consumers' Attitudes Towards Sustainability Communication of H&M

   Magister-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Umar Zaidi; [2021]
   Nyckelord :Consumers’ attitudes; perception; brand sustainability; communication; sustainability claims; environment; eco-friendly; H M; consumers’ trust.;

   Sammanfattning : With the growing trend of the manufacturing of sustainable products by the apparel brands, the eco-friendly consumers are becoming more interested in knowing the brands’ sustainability communication and their claims. This study has taken the Katz’s attitude functions theory as a framework to better understand the factors which can help in calculating the consumers’ attitudes towards the sustainability communication of H&M, the leading apparel brand of Sweden. LÄS MER