Sökning: "Wasinee Kittiwongvivat"

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  1. 1. Facebooking your dreams : How to make the best use of Social Networking sites asinnovative and cost-effective/ low-budget marketing channels insmall-sized entrepreneurship

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Wasinee Kittiwongvivat; Pimonpha Rakkanngan; [2010]
    Nyckelord :Social networking; small-sized entrepreneurship; Viral marketing; Facebook;

    Sammanfattning : This study aims to understand and explain how small sized entrepreneurship currently uses social networking sites through out the process of launching and marketing their products. This also includes the use of word of mouth, which features social networking technology. LÄS MER