Sökning: "Waterfall- Sprinkler- and Wave Strategy"

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  1. 1. Born Global E-Business Companies -A theoretical model for the internationalization process

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Christine Nilsson; Claudia Hidou; [2014-08-12]
    Nyckelord :Born global; e-business; EBC; internationalization process; Waterfall- Sprinkler- and Wave Strategy; Uppsala Internalization Process Model; Integration Responsiveness Framework;

    Sammanfattning : There are several models aiming to describe the internationalization process of companies. These models are based on traditional companies where distribution and physical products are common features (Bell, McNaughton, Young & Crick, 2003). This implies that these models need to be adjusted in order to fit e-business born global companies. LÄS MER