Sökning: "Wilhelm Borgstam"

Hittade 1 uppsats innehållade orden Wilhelm Borgstam.

  1. 1. Digital advertising on a regulated market : A multiple-case study in the Swedish alcohol industry

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Wilhelm Borgstam; Dimitri Koido; [2021]
    Nyckelord :Digital Advertising; Brand Awareness; Regulated Markets; Market Regulations; Social Media Marketing; Digital Media Channels;

    Sammanfattning : In regulated markets companies must comply with various rules, standards, and approval protocols to avoid expensive lack-of-compliance costs. Such regulations often limit the ability of companies to advertise and thereby reach out to consumers. LÄS MER