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  1. 1. The Business Insight Index – Evaluating Customer Insights through Hybrid Models

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Institutionen för datavetenskap

    Författare :Jonathan Bratel; [2015]
    Nyckelord :Data mining; customer insights; cluster analysis; decision trees; evaluation measures; Technology and Engineering;

    Sammanfattning : Customer segmentation and target analysis are two essential tasks when identifying a company’s customers. To perform these tasks, this thesis develops and applies hybrid data-mining models, integrating clustering and decision trees. LÄS MER