“Jag tror att man som företag säger sig vara ganska datadriven i sina beslut” : En kvalitativ studie om Business intelligence och datadrivenhet i ett svenskt konsultföretag

Sammanfattning: In an increasingly digital world, companies need to be at the forefront of development in order to gain market share and be competitive. Therefore this qualitative case study intends to investigate how Business intelligence should be implemented to increase the technology acceptance among the employees. Furthermore, it is investigated how data-driven a consulting company in Sweden is. An important factor when Business intelligence is about to be implemented and applied are the employees and the company culture. It is important to normalize the collection of data, in order to create a data culture where high quality data is collected. What is more, Business intelligence is strongly dependent on the data collected maintaining a high data quality, in order to be able to create relevant reports and thereby be able to support various decision-making. When implementing a new platform, many employees are affected. This means that the platform can generate both positive and negative reactions.