Musikbranschen : Från demo till upplevelse

Detta är en Kandidat-uppsats från Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

Författare: Emelie Adolfsson; Robert Persson; [2011]

Nyckelord: ;

Sammanfattning: Purpose: The purpose of this study has been to identify different actors and processes in music recording. We find this interesting since there have been a lot of changes in the music industry over the last years. Our ambition has been to point out different actors and their roles during the advent of recorded music, and identify different features and processes in the creation of music today and in the future. To fulfill our purpose we have had the following research question: What characterize, in a future perspective, the gathered process during the creation of recorded music from idea to delivery and experience? Method: We have used a qualitative approach for this study and we have conducted seven interviews with persons from different areas of the Music Industry and radio. These seven interviews gave us foundations for our analysis. We choose the qualitative method to come closer and get a deeper understanding of the studied topic. Conclusion: In the final chapter we present our conclusions of the study. We have found that there have been some changes of the traditional process and for the different actors that participate within the process of recorded music. We have identified that there are new opportunities for an artist and musicians to get a breakthrough in a business that are characterized of hard competition, since there are a lot of music in the market today. Another conclusion we have drawn is that the consumer has gained more power and contribute to the process through that they require more and more access to the artist. The underlying reasons for this change, and also for the transfer of power to the costumers, are the development of the technology which has forced the music business to adapt their business models to this change.

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