Visuell personalisering och karaktärsskapande i Final Fantasy XIV: A Realm Reborn

Sammanfattning: This study aims to investigate motives behind certain design choices of a player in an MMORPG game when creating their online avatar. The game used for the study is Final Fantasy XIV: A Realm Reborn (Square Enix, 2013). To achieve this, we have interviewed two Free Companys (group of people playing together) and asked them a set of questions to find out similarities and differences among casual to semi hardcore players. For example one thing we noticed when asked the question if they have created their character based on their own visual traits the interviewed denied any similarities at first but when they thought harder about it they agreed that subconsciously there were traits that were similar even if it just comes down to hair color. Playing as the opposite sex is also a common theme when creating your character.