Competitor analysis of the synchronous machines market : A study of how manufacturers differentiate themselves from each other with unique value propositions

Sammanfattning: This report highlights the market for synchronous machines and examines the current situation. Today, the world demands higher volumes of electrical power that is cleaner, more efficient and generated from fossil-free sources. This increases the importance of using efficient and modern that minimise energy losses. A synchronous machine is an electric motor or generator with high efficiency. There is a need for up-to-date knowledge about the current market situation for manufacturers to keep pace with the requirements and regulations, while also satisfying their customer needs. This study investigates the main trends, identifies different manufacturers in different market segments, as well as what type of added value these companies offer to their customers. Data collection combined with a series of interviews have been conducted to understand the current market situation and draw conclusions using models appropriate for the aim of the study. Our findings show that, in many cases, the machines themselves are very similar with only minor variations. The greatest differentiation lies in what additional value manufacturers offer beyond the product itself. This added value is where the markets great opportunities for development lies. This report will thus provide a new and effective way of analysing a market by considering what a company can offer beyond its products, while also incorporating the unique aspects of what their products actually provide.