Sökning: "value proposition"

Visar resultat 1 - 5 av 314 uppsatser innehållade orden value proposition.

  1. 1. Value Proposition in Oversea Study Agency industry - A case study of Huashi oversea study agency

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jingwen Du; [2020-10-12]
    Nyckelord :oversea study; value creation; value proposition; value proposition canvas;

    Sammanfattning : Background and purpose: With globalization development, education cooperation and competition among countries are becoming more and more frequent, which makes many students want to go abroad for further study to learn more professional knowledge. China is a country with the largest number of students studying abroad, promoting the development of oversea study agencies. LÄS MER

  2. 2. A Case Study of Save The Children’s Cross-sector Value Creation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Martin Wramsby; [2020-09-04]
    Nyckelord :Cross-sector Collaboration; Collaborative Value Creation; Shared Value; Value Frame Fusion; Save the Children Sweden;

    Sammanfattning : The expanding view of how to deal with societal issues have grown more complex than ever before which have forced, what previously was viewed as unlikely collaborators, to innovate what it means to partner in value creation in support of social progress. The private sectors partnerships with non-governmental organisations (NGOs) have previously largely been limited to philanthropy and simple trade-offs. LÄS MER

  3. 3. Value Creation in the Banking Industry - A comparative case study of how value is proposed by two Swedish banks from a S-D logic perspective

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alexandra Kjöllerström; Beatrice Sörby; [2020-07-23]
    Nyckelord :Service Dominant Logic; Retail Banking; Value Proposition; Co-creation of Value; Service Innovation; Digitalization;

    Sammanfattning : This study examines how two banks with different digital strategies and customer interactionapproaches propose value propositions. Digitalization is reshaping industrial fundamentals aswell as leading to changes in the value proposition of companies’ business models. LÄS MER

  4. 4. Employer Branding – An ongoing Change and Translation - A qualitative article of how consultants translate their ideas of Employer Branding and act upon them in practice

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Cajsa Holm; Arlinda Pllana; [2020-06-22]
    Nyckelord :Employer Branding; Employer Branding Practices; Employer Value Proposition - EVP; Employer Branding Consulting; Translation;

    Sammanfattning : MSc in Management.... LÄS MER

  5. 5. The price you’re worth: A case-study of pricing in the TIC-market

    Master-uppsats, Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Författare :Kasper Vinberg; Stefan Lindstedt; [2020]
    Nyckelord :Pricing; Value-based; Value; Value-based price; Value-based Pricing; TIC; TIC-market; Testing; inspection and certification; pricing practice; pricing strategy; Kasper Vinberg; Stefan Lindstedt; kasvi918; KasperStefan; Cost-based; kostnadsbaserad; värdebaserad; konkurrensbaserad; competition-based; behavior; mindset; change; WTP; Kundvärde; Customer value; customer; customer value proposition; pricing strategy; pricing practice; Perceived customer value; kundvärde;

    Sammanfattning : How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. LÄS MER