Navigationsmenyer på e-handelsplatser : En studie om hur globala navigationssmenyer påverkar användbarheten på två e-handelsplatser inom heminredning

Sammanfattning: The aim of the study was to investigate how users experience two different global navigation systems of an e-commerce site in the home furnishing industry. Furthermore, the purpose of the study was to identify which aspects, in a global navigation system, affect the usability of an e-commerce website in the home furnishing industry and investigate what, in connection with a global navigation system, affects the usability. A user centered method called Contextual Inquiry was adopted to define users’ experiences, needs and expectations on global navigation systems in the home furnishing industry. Five participants participated and studied two e-commerce sites: H&M Home and Ellos Home. Furthermore, a content analysis was used to analyze the empirical material. Based on the participants' experiences, needs and expectations concerning/regarding the global navigation systems four themes emerged: to have a distinct search function and an easily accessible shopping cart, a global navigation should be easy to navigate, scrolling is experienced less efficiently, descriptive labels increase efficiency and visibility. The results indicate that the horizontal global navigation menu was considered more useful than the vertical navigation menu, according to the participants, mainly because the drop-down menu made it easier to overview the website's offerings. The vertical menu was considered to have poorer positioning and the biggest problem was that the participants had to scroll to take part of the information. Further on the results also indicate that clear labels, search box and drop-down menu affect the usability.