Analysing the Integration of Triple Bottom Line for Sustainability in Corporate Crisis Response : A Case Study of Intercos.

Sammanfattning: The severe and far-reaching impact of the crisis in the past few years has promptedcompanies to rethink the inadequacies of the crisis response. Although the previous literatureregarded threat rigidity and innovation to response challenges. The study on utilisingsustainability to withdraw a crisis and how a corporation can develop a framework fornavigating its operation during the crisis is still limited. Additionally, sustainability has beengaining particular attention after the pandemic crisis which led to several environmental,social, and economic consequences.This thesis research aims to analyse a business case study with secondary data and conductsemi-structured interviews with a supervisor, specialist, and director from Intercos Group, onhow sustainability can be a possible approach to overcome a crisis within a corporation whilealso enhancing a business’s performance.The findings showed that implementing the triple-bottom-line framework, which aligns withthe principles of Sustainable Development, has been influential in guiding the corporation’spractices. Three highly effective approaches – transparency, market-oriented qualityapproach, and sustainable value optimization - derived from the three -dimensional elementsselected for this research transparency, values and markets which showed that it caneffectively address crises. By adopting these approaches, corporations can enhance internaland external communication, foster transparent and open dialogues, create additional valuefor stakeholders, and uncover new business opportunities during critical times. This enablescorporations to become more resilient, reliable, and innovative in their crisis responsestrategies. Our research enriches the previous content on corporate sustainability and providesnew ideas for creating sustainable corporate development strategies. At the same time, wehave devoted our efforts to advancing the practical application of the triple bottom lineframework in sustainable enterprise development during times of crisis.