BytaBostad : Can the perceived trustworthiness be improved by increasingthe navigability of a web application?

Sammanfattning: This study investigates if the perceived trustworthiness of a web application can be improved as a result of improved navigability. To find an answer to this, a web applicationnamed BytaBostad was created. BytaBostad helps student get in touch with each otherand, by extension, exchange leasing contract. The work consisted of two iterations of theweb application and tests were performed after each iteration to be able to investigate thenavigability and the perceived trustworthiness. The web application was built up basedon theory as well as the responses from the test after the first iteration. The results from theSystem Usability Scale increased between the iterations from below the average value toslightly above the average value. The perceived trustworthiness followed the same trend,with the web application being perceived as more trustworthy. The changes made betweenthe two iterations consisted of changes in design, explanatory texts as well as how the useris sent between different pages. The changes correspond exclusively to improvements regarding navigability, which gave the conclusion that the navigability of a website is crucialfor it to be perceived as trustworthy.