Sökning: "Deniz Karakas"

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  1. 1. Design Perception in Sweden and Turkey: A Comparison of Two Culturally Different Countries

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Deniz Karakas; Anton Tranmark; [2007]
    Nyckelord :Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of current paper is to identify the differences (if any) between Swedish and Turkish consumers in terms of product design perception and to identify the differences to product design in relating the four dimensions / characteristics: 1.Aesthetical attractiveness, 2.Functionality, 3.Value and 4. LÄS MER