Sökning: "Ellen Klofsten"
Hittade 1 uppsats innehållade orden Ellen Klofsten.
1. A Peer-fect Website Marketing Strategy
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : This thesis explores factors that influence consumers' willingness to use P2P rental platforms, and how these affect consumers’ service and brand impression. This was achieved by conducting a qualitative study through interviews and observations with participants exploring the P2P rental platform Hygglo. LÄS MER
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