Sökning: "P2P rental platform"

Hittade 1 uppsats innehållade orden P2P rental platform.

  1. 1. A Peer-fect Website Marketing Strategy

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ellen Klofsten; Märtha Sandin Värn; [2023]
    Nyckelord :P2P rental platform; service marketing; sharing economy; sensemaking; Technology Acceptance Model; Social Sciences;

    Sammanfattning : This thesis explores factors that influence consumers' willingness to use P2P rental platforms, and how these affect consumers’ service and brand impression. This was achieved by conducting a qualitative study through interviews and observations with participants exploring the P2P rental platform Hygglo. LÄS MER