Sökning: "Experimental Marketing"

Visar resultat 1 - 5 av 120 uppsatser innehållade orden Experimental Marketing.

  1. 1. Unleashing the Potential: Investigating the Effects of an Extended Museum Visit Concept on Visitor Experience and Behavior : A Case Study on Using AR Technology to Extend the Museum Visit

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Agnes Shutrick; [2023]
    Nyckelord :Museum experience; Experience Economy; Extended Museum Visit; Augmented Reality; Experimental Marketing; Museiupplevelse; Upplevelseekonomi; Det Förlängda Museibesöket; Förstärkt Verklighet; Experimentell Marknadsföring;

    Sammanfattning : Museums contribute to the cultural landscape of a country. To attract visitors, museums should embrace new technology and constantly expand their offerings. LÄS MER

  3. 2. How do virtual tours affect willingness to pay for property in the real estate market?

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Markus Sjölund; [2023]
    Nyckelord :willingness to pay; property; virtrual tours;

    Sammanfattning : Although virtual tours for properties have existed for some time, it has recently become a highlyrelevant marketing tool for real estate agents. As it enables them to keep up with thecompetition, it has proven especially effective for hard-to-showcase properties. LÄS MER

  4. 3. "The Limits of Nudging": A Case Study on Nudge-based Interventions in E-commerce Sustainability

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Athulya Purushothaman; [2023]
    Nyckelord :Pro-Environmental Behavior; Nudge; E-Commerce; Digitization; Digital Nudges; Consumer Behavior; Digital Marketing; Earth and Environmental Sciences;

    Sammanfattning : Modern consumerism and overconsumption in e-commerce have profound ecological ramifications, necessitating the adoption of pro-environmental behavior. Imagine a world where sustainable choices are seamlessly integrated into our online shopping experience. LÄS MER

  5. 4. Customer segmentation in Retail: An Experiment in Sweden

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Nagma Athar Memon; [2023]
    Nyckelord :Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Sammanfattning : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. LÄS MER

  7. 5. Playing to Win: How Gamification Can Boost Customer Engagement and Turn Non-Fans into Brand Advocates

    Master-uppsats, Stockholms universitet/Marknadsföring

    Författare :Basak Öztürk; Rulan Hersono; [2023]
    Nyckelord :Customer Engagement; Gamification; Metaverse; Noncustomers; Online Brand Advocacy; Quasi-experiment;

    Sammanfattning : In today’s progressive technology development, it is imperative to engage the customer and transform them to become brand advocates. Firms need to ensure their brand’s longevity in this competitive market, at times putting noncustomers in hindsight. LÄS MER