Sökning: "Geny Pitaloka Hayyu"

Hittade 2 uppsatser innehållade orden Geny Pitaloka Hayyu.

1. 1. Cold War In The Ice Cream Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Geny Pitaloka Hayyu; Lina Radilovic; Lilla Virag Erdelyi; [2024]
   Nyckelord :Fighter Brand; Challenger Brand; Emerging Market; Corporate Brand Structure; Brand Competition; Business and Economics;

   Sammanfattning : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. LÄS MER

3. 2. How to Become a Successful Challenger Brand

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Moboluwarin Owoturo; Lefan Zhuang; Geny Pitaloka Hayyu; [2023]
   Nyckelord :Copycat Brand; Leader Brand; Challenger Brand; Imitation; Business and Economics;

   Sammanfattning : The purpose of this paper is to find the critical success factors of becoming a successful Challenger Brand. This paper aims to analyse the strategies and factors that contribute to the success and failures of these challenger brands. LÄS MER