Sökning: "In-House Agency"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden In-House Agency.

  1. 1. Should we do it ourselves or should we let somebody else do it?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nicholas-Joel Kisling; Julia Herma Cornée Dorothée Bosveld; [2023]
    Nyckelord :In-House Agency; Make-or-Buy; Insourcing; Outsourcing; External Agencies; Marketing; Brand Management; Advertising; Business and Economics;

    Sammanfattning : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. LÄS MER

  2. 2. BacIL - En Bioinformatisk Pipeline för Analys av Bakterieisolat

    Uppsats för yrkesexamina på avancerad nivå,

    Författare :Emma Östlund; [2019]
    Nyckelord :bioinformatik; pipeline;

    Sammanfattning : Listeria monocytogenes and Campylobacter spp. are bacteria that sometimes can cause severe illness in humans. Both can be found as contaminants in food that has been produced, stored or prepared improperly, which is why it is important to ensure that the handling of food is done correctly. LÄS MER

  3. 3. Hinder i utvecklingen av bostadsrätter : En kvalitativ studie av ett byggföretags egenutvecklade bostadsprojekt

    Master-uppsats, Uppsala universitet/Institutionen för teknikvetenskaper

    Författare :Tomas Lundin; [2018]
    Nyckelord :Product development; construction industry; limitations in construction development;

    Sammanfattning : Purpose: This study is formed in order to evaluate what limitations there are in the early construction development process. The study is conducted at a Swedish construction company. LÄS MER

  4. 4. Weld Producibility Assessment System : Evaluation of Producibility Assessment tools using Set-based approach in Multi-disciplinary Aerospace Design

    Master-uppsats, Högskolan i Jönköping/JTH, Produktutveckling

    Författare :Donatas Kveselys; [2017]
    Nyckelord :Aero-engine industry; DFM; Design of Experiment; Knowledge Base Engineering; EWB; producibility indicators; Weld Producibility Assessment System; Multi-disciplinary design; Set-based engineering;

    Sammanfattning : This thesis is a continuation of design automation studies within research projects financed by VINNOVA (the Swedish Governmental Agency for Innovation Systems) and Knowledge foundation that contributed to the development of producibility assessment system at a global aerospace products supplier, GKN Aerospace Sweden. A case study was carried at the company on Turbine Rear Structure (TRS) component design of a jet engine with the main objective to evaluate weld producibility assessment tools and to demonstrate system’s performance in multi-disciplinary design environment. LÄS MER

  5. 5. Design Thinking och Fyrstegaren : En jämförande studie om två människocentrerade designprocesser

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Ellen Ahlgren Andersson; Maria Enecker; [2016]
    Nyckelord :Design Thinking; human-centered design; end users; design process; designtänkande; människocentrerad design; slutanvändare; designprocesser;

    Sammanfattning : Design Thinking is a prototype-driven, solution-based and human-centered innovation approach and design process that has been receiving a growing amount of attention in both the industry and research during the last decade. In this paper we intend to evaluate Design Thinking in relation to the in-house design process of the digital transformation agency Mogul AB. LÄS MER