Sökning: "Investigation of chinese market"

Visar resultat 1 - 5 av 41 uppsatser innehållade orden Investigation of chinese market.

1. 1. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Nellie Karlsson; Lina Carlberg; [2022]
   Nyckelord :Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

   Sammanfattning : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. LÄS MER

3. 2. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Gao Wangshu; Wang Guanhua; [2020]
   Nyckelord :;

   Sammanfattning : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. LÄS MER

4. 3. Big Data and AI in Customer Support : A study of Big Data and AI in customer service with a focus on value-creating factors from the employee perspective

   Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Aida Licina; [2020]
   Nyckelord :Big Data; Big Data Analytics; Big Data Value; Customer Service; Value Creation; Artificial Intelligence; Customer relationship management; Competitive advantage Acknowledgements;

   Sammanfattning : The advance of the Internet has resulted in an immensely interconnected world, which produces a tremendous amount of data. It has come to change our daily lives and behaviours tremendously. The trend is especially seen in the field of e-commerce where the customers have started to require more and more from the product and service providers. LÄS MER

5. 4. A study of the legal protection for elderly employees - A narrative and comparative study between the Kingdom of Sweden and the People’s Republic of China

   Master-uppsats, Lunds universitet/Institutionen för handelsrätt

   Författare :Joakim Källén; [2020]
   Nyckelord :Employment Protection; Age Discrimination; Employer s Duties; Anställningsskydd; Åldersdiskriminering; Employment Protection in China; Employment Protection in Sweden; Duty to relocate; Omplaceringsskyldighet; Rehabilitation; Arbetsgivarens Rehabiliteringsskyldighet; Chinese Labour Law; Law and Political Science;

   Sammanfattning : Äldre anställdas ställning på arbetsmarknaden är onekligen osäker. I detta arbete försöker jag att räta ut och förstå hur äldre arbetstagare är skyddade på arbetsmarknaden genom att undersöka hur gällande rätt är designat. LÄS MER

7. 5. The Implication of E-commerce and Its Impact on the Brand Identity of Bright Dairy : A Bright Dairy Case Study

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Huiming Liang; Xinyi Zhang; Xiaomeng Gao; [2020]
   Nyckelord :E-commerce; Dairy Industry; Brand Identity; Chinese Dairy; Bright Dairy;

   Sammanfattning : Background: The business scenario has been changed at a rapid pace as the “information communication technology” has changed the course of business. It is observed that “information communication technology” develops new opportunities for the business. LÄS MER