Sökning: "Konsumtionens Svarta Låda"
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1. The Importance of Communicating Sustainability : a Case Study of Eriksberg Vilt & Natur AB
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This thesis has through a case study of the company Eriksberg Vilt & Natur AB investigated, using customer-oriented marketing theories, how their customers perceive sustainability. Subsequently, looking into promotion tools it has examined what implications the customers’ opinions give for the communication channels the company use. LÄS MER
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