Sökning: "Mad Men"

Visar resultat 6 - 10 av 31 uppsatser innehållade orden Mad Men.

  1. 6. Mad Men: Masculinity and Advertising in the #MeToo Era - A Quantitative Study of Men's Responses to Purpose-Driven Advertising that Challenges Traditional Masculinity

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Julia Zilkens; Sarah Wiggins; [2019]
    Nyckelord :Purpose-Driven Advertising; Non-Stereotypical Advertising; #MeToo Movement; Masculinity; Social Effects;

    Sammanfattning : Existing research shows that non-stereotypical advertising generates positive brand-related and social effects. However, there is limited research on non-stereotypical portrayals of masculinity and on non-stereotypical advertising that includes an overt call for social change. LÄS MER

  3. 7. 'Til Death Do Us Part : representations of men in the Italian mainstream press coverage of femicide

    Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Giulia Masciavé; [2019]
    Nyckelord :‘News media’; ‘femicide’; ‘masculinity’; ‘crime news’; ‘journalism ethics’; ‘Critical Discourse Analysis’; ‘representations’; ‘Italy’; ‘mainstream newspapers’; ‘negotiation’; Social Sciences;

    Sammanfattning : Femicide is the ultimate expression of violence against women. It is the ultimate act of male dominance over a woman. Despite the criminal justice systems and governments have acknowledged femicide as a crime, there is little public awareness about the patriarchal roots that diffuse and maintain men´s power. LÄS MER

  4. 8. Kvällstidningarnas porträttering av kvinnliga mördare

    Kandidat-uppsats, Örebro universitet/Institutionen för juridik, psykologi och socialt arbete

    Författare :Elin Axelsson; Jenny Lokander; [2018]
    Nyckelord :porträttering; kvällstidningar; kvinnliga mördare; normativ femininitet;

    Sammanfattning : Syftet med studien är att få en djupare förståelse för hur kvinnliga mördare porträtteras i svenska kvällstidningar och om det finns återkommande mönster i nyhetsrapporteringen genom att jämföra två aktuella mordfall. Tidigare forskning har identifierat olika sätt att porträttera kvinnliga mördare på. LÄS MER

  5. 9. Decision makers' use of Return on Marketing Investment metrics in the decision-making process

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Joanna Jönsson; Mikaela Zahn; [2018]
    Nyckelord :Return on Marketing Investment;

    Sammanfattning : There is extensive literature written about how to calculate Return on Marketing Investment (ROMI) and its importance for marketing managers. However, there are not many studies made on how and when Return on Marketing Investment metrics are used in real life and if and how it is used to argue the value of a marketing activity. LÄS MER

  7. 10. Bad or Mad? : A Qualitative Study of How the Gender of a Perpetrator Affects Court Decisions

    Magister-uppsats, Umeå universitet/Juridiska institutionen

    Författare :Daniel Ljungström; [2018]
    Nyckelord :Assault; Courts; Criminal; Equality; Female; Gender; Justice; Male; Social; Stereotypes;

    Sammanfattning : The purpose of this thesis has been to analyze Court cases determined in a Swedish context which included the crime gross assault against a closely related victim. The purpose has also been to investigate the possibility of identifying differences in Court assessments in consideration of a gender perspective and to examine how female and male perpetrators are described and characterized by Courts. LÄS MER