Sökning: "Nicole Niiranen"

Hittade 1 uppsats innehållade orden Nicole Niiranen.

  1. 1. What makes your message credible? : A descriptive study on the effect of source credibility on message credibility.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Eliisa Kreegimäe; Alexander Andersson; Nicole Niiranen; [2019]
    Nyckelord :message credibility; source credibility; credibility;

    Sammanfattning : Message credibility is a commonly used term to indicate how well the recipients approve the message. Source credibility, on the other hand is a “communicator's positive characteristics that affect the receiver's acceptance of a message” (Ohanian, 1990, pp 41). LÄS MER